Email Marketing Course by Iné Alexakis

Email Marketing, the Iné way (ongoing)

I started out as an in-house writer to replace third-party contributors who didn't know our Email Marketing platform. Sure enough, my passion and hard work led me to become Head of Content of that EMS. I trained thousands of Marketers and businesses.

Buy €1.444,00 Free Preview

Ongoing: Classes added daily

1. Why Email Marketing?
  FREE PREVIEW
2. Is Gmail okay?
  FREE PREVIEW
3. Is Email Marketing for me/ my business?
  FREE PREVIEW
4. Whatever you do, don't forget this
1. Important- start here.
2. Before we begin aka Tie your laces
3. Course Objectives + What the startup world taught me (Your mindset shift)
1. Get Dylan Proper Radishes (:GDPR)
2. I keep seeing these 2 GDPR mistakes ($$$$)
3. Step-by-step guide for data breach/ data leak - GDPR
4. 9,5/10 companies in Greece miss this teenie tiny detail (that could co$$$t your business a ton of money)
5. Nobody will tell you this- but I will - IMPORTANT
6. NEW! "I have been collecting email addresses over the years- is it okay to email them now?"
1. Very few people have realized this about Email Marketing (Gatekeep this AF)
2. 78% of Marketers miss this very important step
3. Are you Coco? Are you Marc?
4. Omnipresent? Omnivorous? Omni...
5. Take it ...personally!
1. Segments, tags, and other creatures
2. What your Open rates / Click-through rates (CTR)/ Click-to-open rates really mean
3. CTAs, the Iné way
4. U Xavier or U Isabel?
5. How does A/B testing work best for you? Tried and tested
6. What counts as engagement (employer edition VS employee edition)
1. I would be lying if I didn't say this is MAJOR
2. Thankfully, you'll have this
3. You can apply this question to EVERYTHING in your business
4. Your platform can make or break you- but I've got great news!
1. Who presses send?
2. What is your avatar?
3. Who's got the mic? (B2B + B2C versions)
4. Get your Picasso stuff!
5. What does your brand sound like?
1. And this person
2. Your Marketing bestie
1. Subject lines that get you open rates- Tip #1
2. How to get started on your content plan - Tip #1
3. NEW! Optimizing your campaigns
1. NEW! What to do and what to avoid (with real life examples)
1. This practice sets me off EVERRRRY TIME
2. NEW! Declutter your living room and delete these subs
3. What your audience wants VS ...
1. Iné, how do I write effective subject lines? (6+ ways)
2. "Iné, how do I structure my email content?"
3. "Iné, how do I get my subs to read the entire email?"
4. "Iné, how do I go about my content plan on Email?"
1. What are automations? feat Welcome email sequences
2. NEW! Why educating your audiences matters (esp. in Greece)
3. Step-by-step , expert analysis of 15 different types of Welcome emails from different industries
4. Automations are ALL about timing- I'll explain
5. NEW! Let's break down (& draw inspiration from) another 10 Welcome email designs
1. Arguably THE most popular email sequence EVERRR
2. This type of email sequence will save everyone a trip to the FAQ list!
3. People will tell you to do this and they'll be wasting your time AND money- Here's what to try instead
4. Here's how clickbait might feel like it's helping but it's destroying the guts of what you're building
5. NEW! Did anyone say SALES?? 🥳

Join this course now!

€1.444,00

Discover your potential, starting today

Enroll today

INEVERSE

Email Marketing, the Iné way (ongoing)

Ongoing: Classes added daily

Why your business NEEDS an Email Marketing strategy

Introduction + Laying the foundation

Skipping this could co$$$$t you: LEGAL side of Email

Let's expand your Marketing knowledge (Ongoing)

Buzzwords (aka Glossary)

Choosing your platform

Up and running- Get started in 3 hours from now (feat. Agile)

It takes a village

Your email campaigns + content planning (Ongoing)

Upgrading your designs

How to build a list (Ongoing)

NEW! Feedback sessions- "Iné, how do I..." (July 2025)

Automations: set it and forget it! :)

BONUS Chapter: Your business feels sticky? Try these strategies

Join this course now!

Discover your potential, starting today